Fashion changes strategy between geopolitics and tariffs
The fashion sector enters 2026 with a central challenge: managing an increasingly complex supply chain, influenced by geopolitics, tariffs, regulatory volatility, and tensions on trade routes.
These topics were the focus of the latest edition of Modaes' Business Breakfast, dedicated to “Geopolitics, tariffs, and margins: fashion redefines its strategy in the face of uncertainty.” The meeting brought together customs experts, fashion managers, and supply chain specialists to analyze how the sector is rethinking margins, production models, and logistics.
Speakers included Theo Rocamora, CEO of MHART Ibérica, alongside leading figures such as Sandra Fombuena (EY) and Juan Jurado (Silbon). The discussion highlighted a key point: in the current international scenario, logistics is becoming an essential strategic lever for ensuring resilience and competitiveness.
Geopolitics and new tariffs: why logistics is under pressure
Much of the tension affecting fashion today stems from the macroeconomic and geopolitical context.
During the event, speakers highlighted how the sector is grappling with:
evolving tariffs and trade barriers,
more complex customs regulations,
instability on major sea and land routes,
increased production and transportation costs,
and compressed operating margins.
These factors are forcing brands to thoroughly review their logistics models, making it essential to focus on flexibility, integration, and flow control.
Theo Rocamora's presentation: anti-fragile logistics for an unpredictable market
In his speech, Theo Rocamora presented MHART Ibérica's vision on how to deal with geopolitical uncertainty.
The key concept: anti-fragility.
A resilient supply chain is not enough: logistics must be able to adapt quickly, improve with change, and react strategically to global shocks.
According to Rocamora, fashion companies need to invest in:
modular and scalable logistics systems,
technologies that increase the visibility of flows,
iprocess integration between production, warehousing, and distribution,
intelligent layouts and efficient handling solutions,
maintaining internal know-how for real responsiveness.
Dynamic and well-designed logistics thus become a tool that protects margins, operational continuity, and service quality.
