MHART Ibérica at SIL Barcelona 2025

In June 2025, SIL Barcelona—the leading international event for logistics, intralogistics, and supply chain management—brought together 650 participating companies, showcased 163 world-premiere innovations, and welcomed thousands of industry professionals from dozens of countries. 

MHART Ibérica—led by Theo Rocamora—could not miss it: its presence underscored how logistics for fashion and apparel can be a strategic lever for competitiveness, efficiency, and sustainability.

Why SIL 2025 is a strategic event

SIL 2025 confirmed its status as a crossroads of ideas, trends, and business for the European and global supply chain: with a strong international presence (30% foreign companies), a rich conference program, technological innovations, and broad participation from key industry players. 

In this context, MHART Ibérica had the opportunity to engage with diverse stakeholders and propose a specific vision for the fashion segment.

Theo Rocamora’s presentation: integrated logistics for the fashion of the future

During the event, Theo Rocamora outlined how MHART envisions the evolution of logistics for the apparel sector: no longer just handling, but an integrated system that combines automation, traceability, flexibility, and sustainability.

According to Rocamora, today’s fashion companies—facing fluctuating volumes, omnichannel distribution, and consistently high demand for quality—need adaptable solutions that ensure:

1. efficient handling of hanging or packaged garments;
2. integration with digital systems and WMS for visibility and control;
3. modularity to adapt to seasonal peaks or changes in product mix;
4. compliance with quality standards and product care, fundamental elements in luxury fashion.

The approach proposed by MHART Ibérica aims to transform logistics from an operational cost into a strategic competitive advantage.

MHART’s added value: Italian engineering, custom technology, and a focus on fashion

In a global market where many solutions are generic, MHART Ibérica stands out for:

1. tailor-made solutions, designed specifically for the fashion segment;
2. Italian know-how in engineering and mechanics applied to fashion;
3. a model that integrates hardware and software, physical and digital flows;
4. an approach focused on sustainability, efficiency, and service quality.

In light of the innovation presented at SIL 2025 and the emerging needs of the fashion market, MHART reaffirms its role as a preferred partner for brands and retailers seeking to modernize their supply chain.

Why this initiative makes a difference

MHART Ibérica’s presentation at SIL 2025 highlights:

1. the importance of specialized logistics for fashion—a general-purpose warehouse is not enough;
2. the need for flexible and modular solutions to address the seasonality and complexity of e-commerce;
3. the value of combining technology, design, and a focus on the product.

For brands, retailers, and fashion industry professionals, the message is clear: investing in logistics today means laying the groundwork for competitiveness, resilience, and future growth.