Lookiero Outfittery Group: Automation of Fashion E-commerce Logistics
Lookiero Outfittery Group: The Customer
Lookiero Outfittery Group is one of Europe’s leading online personal shopping providers, with a business model that integrates technology, data, and human expertise to offer a personalized shopping experience. Through its Lookiero and OUTFITTERY brands, the Group helps women and men find clothing and outfits that match their personal style, preferences, and everyday needs.
The service combines an analysis of each customer’s profile with a selection curated by professional stylists, who identify the most suitable items and pack them into a personalized box, delivered directly to the customer’s home. The customer can try on the items and choose which ones to keep, returning the rest.
This model places personalization at the heart of the experience and requires highly flexible and precise logistics: each order has a unique composition, featuring a wide variety of items, sizes, and combinations.
The ability to manage this complexity—ensuring accuracy in order fulfillment, operational speed, and seamless returns processing—is essential to guaranteeing service quality.
Optimizing E-commerce Logistics: The Need
The growth in order volumes led the Lookiero Outfittery Group to recognize the need to optimize the order fulfillment process, increasing productivity without sacrificing the flexibility required by the personal shopping model.
The goal was to reduce the amount of walking required by staff, make the picking process more efficient, and speed up the sorting and order assembly phases, while simultaneously creating a more scalable and efficient logistics process.
The Value of the MHART Solution for Fashion E-Commerce
The Lookiero Outfittery Group case study demonstrates how e-commerce logistics automation can stem from a careful analysis of operational needs and business objectives.
The integration of process engineering, WMS systems, picking technologies, and Put-to-Light solutions enables the creation of more efficient, flexible, and scalable logistics systems capable of managing operational complexity and supporting volume growth.
MHART designs and integrates customized logistics solutions, transforming operational complexity into efficiency and competitive advantage.
How the New Logistics Process Works
The new operational workflow can be summarized in four steps.
Results of Logistics Automation
- +25%
increase in order fulfillment productivity - +60%
increase in sorting productivity - 9-12 mesi
Estimated ROI on the investment
The new organizational structure has also created a more efficient, flexible, and scalable logistics process capable of supporting future volume growth.
Automation of Picking and Sorting: The MHART Solution
MHART redesigned the process by separating the picking and order preparation activities.
The new model combines:
- Batch picking, to optimize routes within the warehouse;
- WMS, to coordinate information and logistics flows;
- Put-to-Light, to guide operators during the sorting and classification phase.
The solution was designed to meet the specific needs of the Lookiero Outfittery Group’s personal shopping model, with a particular focus on optimal batch sizes and simplifying operators’ work.
Solutions adopted
Contacts
Every movement stems from an intention. Contact us for technical information, advice, or a customized proposal for your brand.
Every movement stems from an intention. Contact us for technical information, advice, or a customized proposal for your brand.
FAQ – Fashion Logistics Automation
Optimization can be applied to picking, sorting, material handling, order management, and information systems. In the case of the Lookiero Outfittery Group, MHART combined batch picking, WMS, and Put-to-Light to increase productivity and reduce operational complexity.
Put-to-Light is a sorting support technology that uses light indicators to guide the operator in distributing items to different destinations or orders.
Batch picking allows you to prepare items for multiple orders at the same time, reducing the number of trips operators have to make and increasing the efficiency of the picking process.
This integration allows you to link the information managed by the warehouse management system with the operational activities of picking and sorting, creating a more coordinated, traceable, and efficient process.
In the Lookiero Outfittery Group project, the implementation of Put-to-Light contributed to a 60% increase in productivity during the sorting phase.
